There’s a slight 50’s era happening at Very for S/S 2013 and with injections of pink, blended yellows and blues and candy colours, this collection is looking like one of their strongest. Key dresses have had an update with cut out shoulders, baby doll shapes, jeans are softer and more wearable for night and day and their sports lux collection gives a more casual direction from the brand’s usual feminine attire. The celeb collaborations are as strong as ever with jameela jamil’s Jam collection appealing to the younger customer, Fearne Cotton and Holly Willoughby seem to be in their stride and both are creating cool collections successfully. Even Very’s Love label is building up a good following which just gives us another excuse to get online and have a browse at all their beautiful clothes but I would seriously check out their shoe collection as they have some fab options this year and some have that real designer aspect too.

All images by Lois Spencer-Tracey