Oliver Proudlock is probably the coolest dude to fall out of Made in Chelsea but little did we know that as well as hanging with these rich types, Oliver also had his own brand Serge DeNimes, since 2011 too. With a new season, Oliver has produced some new treats and collaborations to keep us in style and amused for the next 6 months. With real silver and gold jewellery pieces,  printed caps, the brands key neck print tops and a Gandy’s project, The Proudlock has loads to get us in shape for AW and some of these pieces are even available now for us to enjoy!

Check them out and more here!