Primark usually keeps pretty safe when it comes to their campaigns but this rustic and winter filled version looks lusty and fun for AW14. With an idyllic setting that gets you in the mood for cosying up in your biggest knitwear, Primark have created a luxury looking collection that is stupidly affordable and best yet, available for all.

This collection will probably start to drop by August but remember, if you see it, get it as Primark pieces sell out fast and these bits will hardly touch the rails.