The Denim Queen Donna Ida, is launching a new Denim drive to help Jeans for Genes. Working with the charity (which raises funds for Genetic Disorders UK and Newlife Foundation for disabled children) gives customers the chance to recycle their old jeans in Donna Ida boutiques or online and receive £20 voucher to spend on a new pair.

 Participating stores are Draycott Avenue in Chelsea, Elizabeth Street in Belgravia, The Village in Westfield London and Swan Lane in Guildford so get involved and help Jeans for Genes.

Campaign launches on 27th May.